I embed as your Fractional Marketing Director — architecting full-funnel acquisition strategy, closing the product UX gaps quietly taxing your conversion rate, and automating operations with AI. 20+ years of executive decision-making, applied at founder speed.
Growth-stage teams are stuck choosing between two expensive, imperfect options. There's a third path — and it's built for exactly this stage.
Strategy, systems, creative firepower, and the product experience that either converts your traffic or leaks it. Most fractional hires give you one. You get all four, connected.
Full-funnel acquisition strategy and growth ownership, embedded 10–15 hrs/week.
Finding exactly where users drop off — and fixing it before you spend another dollar on acquisition.
Marketing ops rebuilt around AI so your team spends hours on strategy, not spreadsheets.
Embedded creative firepower — direction, teams, and production — without adding another agency retainer.
I've spent my career on both sides of the marketing table: building acquisition machines inside global enterprises, and now bringing that same executive rigor to founders who move at a fraction of the speed — and need a fraction of the overhead.
As Regional Digital Marketing Manager for Cinemark LatAm, I owned acquisition and growth across one of the region's largest consumer brands. Earlier, I sharpened strategic and creative judgment inside Ogilvy, Leo Burnett, and Clarín — some of the most demanding rooms in the industry.
Today I work from Barcelona with growth-stage tech founders, SaaS teams, e-commerce scale-ups, and agencies across the US, Europe, and LATAM — bringing senior direction and modern AI workflows to teams that can't wait six months for a hire to ramp up.
Pick the model that matches where you are — from a flat-rate audit to an ongoing embedded retainer.
I embed directly in your team as acting Marketing Director — owning strategy, roadmap, and execution oversight on an ongoing basis.
A full-funnel and AI-opportunity audit of your acquisition, onboarding, and marketing ops — delivered as a prioritized roadmap you can act on immediately.
Board-level marketing guidance and founder mentorship — a senior second opinion on the calls that are hard to make alone.
Book a free 30-minute Strategy & AI Audit call. We'll look at your funnel, your ops, and where senior direction moves the needle fastest — no pitch deck required.